Editor's Note: The following press release was made availble to the media on mid-day, Saturday, Aug. 6. The text of the release follows below.
BDK America Partners with University of Hawai'i Press
Buddhist Publisher Taps Academic Powerhouse for Online Sales
Moraga, CA. — Aug. 6, 2016. BDK America (BDKA) announces that the University of Hawai’i Press (UHP) will now complete online sales for the BDK English Tripitaka Translation Series, even when generated from the BDKA website.
Effective immediately, customers can research BDKA titles in the Tripitaka series on either the BDKA or the UHP website, but the sales transaction will take place on the UHP website. If customers wish to add one of the books from the BDKA site, when they click on the link to add the title to their cart they will move seamlessly to the UHP website to complete the order.
Under the Tripitaka project, thousands of works in the vast Chinese Mahayana canon are translated from the Taisho edition into English.
“We are delighted to expand our relationship with the University of Hawaii Press in this fashion,” George Tanabe, President of BDK America, said. “Through their own publications and their many partners, UHP has special expertise in presenting, marketing and selling Buddhist books on line.” UHP already carries BDKA's full Tripitaka catalog on its site and was one of BDKA's most significant co-sellers, Tanabe added, well before their role was expanded.
“In their new online role, UHP will process online orders for these sutras, and provide customer service supporting the order, even when generated from our website,” he said.
No Change in Off-Line Orders
BDKA expects to continue to process some off-line orders by mail, email, phone or fax, Bill Teague, BDKA Manager of Distribution, said. “Bookstores and other institutions who have worked with us in the past in this fashion will continue to do so,” he said. BDKA remains fully staffed to handle all off-line orders of all sorts, Teague said.
BDKA Website as Research Tool
“We fully expect our readers to continue to use our website to research titles in the Tripitaka series,” Teague said. The BDKA website, at www.bdkamerica.org, lets researchers search by Taisho number and provides full tables of contents for its volumes, he said. Teague added that even more information may be forthcoming on the website to aid scholars and researchers.
“However, once the order is made, our customers will be working with UHP, its shopping cart, and its customer service group,” he said.
In the meanwhile, the BDKA Website continues to accept all online orders for its free publications. “Our mission to distribute The Teaching of Buddha to interested parties across the continental United States, without charge, remains in place,” Teague added. “For this and a few related free publications, we process all orders, online and off-line.”
As a result, fulfillment and customer service around The Teaching of Buddha remains unchanged, he said. “Our customers requesting The Teaching of Buddha will continue to use our website and remain in our estore and shopping cart to complete the order.”
About BDK and BDK America
BDK America coordinates with Bukkyo Dendo Kyokai (BDK) in Tokyo Japan, to improve Buddhist understanding, and so make this a more peaceful world. The Japanese name of the nonprofit organization means “The Society to Promote Buddhism.” Through its global affiliates — including BDK America, BDK Hawaii, Bukkyo Dendo Kyokai de Mexico A.C., BDK Canada and offices in Europe and Asia — the Society has a wide, international reach.
BDK America assists BDK with editing and publishing the BDK English Tripitaka Series. BDKA and other BDK affiliates also distribute The Teaching of Buddha, a short compilation of basic teachings.
Please note that BDK online sales from its website in Japan remain as before. The Tokyo-based nonprofit processes such sales from its home base in Tokyo.
About the University of Hawaii Press
Established in 1947, the University of Hawaii Press supports the mission of the university through the publication of books and journals of exceptional merit. It strives to advance knowledge through the dissemination of scholarship—new information, interpretations, methods of analysis—with a primary focus on Asian, Pacific, Hawaiiana, Asian American and global studies. It also serves the public interest by providing high-quality books and resource materials of educational value on topics related to Hawaii's people, culture and natural environment. Through its publications the Press seeks to stimulate public debate and educate both within and outside the classroom.
The Press also partners with third-party publishers, like BDK America, to help support sales and distribution of titles which share UHP's focus.
For more information about UHP, please contact
University of Hawai'i Press
2840 Kolowalu Street
Honolulu, Hawai'i 96822
USA Voice: 888-UHPRESS (847-7377)
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