Bill Teague, Webmaster

Moraga, CA — April 12, 2016. BDK America congratulates the Asian American Hotel Owners Association on the successful launch of its new publication, Today's Hotelier.

We are honored to be one of the advertisers in the May issue.

Here is a preview of our first advertisement in the new publication:

        Seated Buddha shown in Cave 10 of the Ellora Caves of India.     
          Seated Buddha shown in Cave 10 of the Ellora Caves of India

About the Image and the Ellora Caves

Famous Ellora Caves. The image here is from Cave 10 of the grand Buddhist caves in Ellora, India. Ellora is a stunning archaeological site about 18 miles northwest of the city of Aurangabad in the Indian state of Maharashtra. Recognized by UNESCO as a World Heritage Status, the complex includes over 30 beautiful excavations representing major religions of the time.

Many Centuries Old. The caves were excavated over time from the stone cliffs of the Charanandri hills, over the fifth to tenth centuries of the common era.

Peace and Religious Harmony. Reflective of the harmony among religions of the period, the complex includes 34 excavated Temples dedicated variously to Brahman, Buddhist, and Jain beliefs. Most historians ascribe the preservation of these great works of art to an admirable level of religious harmony. The priceless artworks only exist today because the religious carvings were maintained and respected by all. We can all learn from this example to further peace and harmony in our own time!

As with AAHOA Members and Other Hoteliers. Our offer of free copies of The Teaching of Buddha has always been respected by all hoteliers and even welcomed by some. It is safe to say that a majority of the hotels where the book is in use are not owned or managed by Buddhists. Rather hotel owners represent the broadest diversity of religious faiths or philosophical principles. But there is a connection with the old world. We are grateful so many AAHOA members studied the Buddha as one of the world's greatest philosophers, and therefore understand the teachings. Understanding the value of such teachings, many allow our little orange book to be shared in their guest rooms.

Dharmachakra Mudra
           Dharmachakra Mudra

Meaning of Image. Although the hands of the seated Buddha show some damage over time, it is most likely that the hands are placed in the dharmachakrapravartana position or mudra. The position of the hands symbolizes teaching, and this mudra is sometimes used to evoke the Buddha's first teachings at Sarnath. (Dharmachakra means wheel of Dharma, where dharma = teachings and chakra = wheel. The Buddha's first sermon at Sarnath is also known as the first turning of the Wheel of Dharma.)

Source of Image. The photograph of the Buddha image in Cave 10 was taken by prolific iStock photographer  traveler1116 and is protected by license and copyright. Therefore it may not be duplicated without express permission of the rights holder, represented online by iStockPhoto, among other venues. The image is here used by permission.


The Asian American Hotel Owners Association (AAHOA) was founded in 1989 and is now the largest hotel owners association in the world, with over 15,000 small business owners. AAHOA members own more than 20,000 properties amounting to more than 40,000 hotels in the United States.

About AAHOA Magazine

AAHOA's Today's Hotelier magazine launched in April 2016. The magazine is published jointly by AAHOA and Naylor Publications, and boasts an all new design and many new features. (The predecessor volume, AAHOA Lodging Business, concluded its publication run in December 2015.)